"N", as the first alphabet of NEW, manifests origin of innovation. The fundamental of New Xihu logo design derives from the word “New”, symbolizing new-birth, brand-new and innovation. On the visual effect, "N" looks like a door, giving a meaning door of hope and victory. It conveys New Xihu's determination and eagerness to reopen the door of hope and climb up to summit of achievement.

The logo is featured with circle shape, under which a broad insight of globalization is captured in front of us. It speaks of New Xihu's target to become an industrial benchmark and go globalization after business reconfiguration.The logotype is designed in gradient orange red color which refers to passion, honesty and integrity of Xihu people and gives a torch flame to lead the company forward. In Addition, the vision symbolize that the rising sun is shining upon the Xihu's path of innovation and development, securing a sustainable competitive advantage on the road of glory and maintaining vitality for more than 100 years.